Picture This: How One Business Is Pivoting In A Snap

What do you do as a photographer amidst social distancing and shelter in place? Member Aaron Moore and her husband/business partner found themselves without work after weddings, corporate events, and headshot sessions were canceled.  As a community focused on sharing ideas and resources, one idea found by another member was passed along to offer family portraits from a distance. Aaron took the idea and ran with it!

Last weekend they started offering 10 minute "Porch-rait" sessions for the local community. Armed with their longest camera lens, they ventured out to take photos (from a safe distance) of people who signed up ahead of time.
  
"We know you're cooped up with the family and thought this might be a fun way to get out without going anywhere! Make it formal with your Sunday best, or come out in your PJs. Totally up to you!
DM or call with questions or to schedule. Instead of listing a cost, we're leaving this up to you. You can venmo us what you can, or what you feel is best." 

The offering was a hit, with 15 requests!  According to a post on their Facebook page, 

"We loved seeing you from a (very comfortable) distance, and capturing sweet families on their front porches all over Columbia."⁠

About Aaron 
Aaron lives in Columbia, South Carolina with her husband Josh and their daughter Caroline. The couple started Joshua Aaron Photography in 2008 on the premise that "It takes love to capture love." This wedding photography duo has since expanded to offer corporate event coverage, professional headshots, and commercial photography. Aaron is also the Vice President of the Columbia Bridal Associates, a group of wedding professionals in the greater Columbia Area.

When Aaron is not taking breathtaking photos or creating masks, she's growing flowers in her backyard cut flower garden to supply local florists, playing piano, or doing any number of creative activities with her daughter Caroline. 

Doing GOOD WORK
In the midst of struggling to be creative with their business offerings and providing guidance to members of the Bridal Association, Aaron and her husband have also answered the call to help healthcare workers. They have been 3D printing and assembling shields using their home 3D printer and are collecting funds for supplies to continue the work. 

Biggest Challenge
"Knowing where and how to focus my attention and efforts. The first few days of quarantine and social distancing, it was like being in a tornado of information (maybe being from Florida is sparking all these windy weather analogies?). I felt like I had to know it all, be connected to everything, and have the answers immediately. For me this was everything from trying to help Josh source materials for PPE, having aid and loan information for our professional colleagues in the Columbia Bridal Associates, knowing how and when to offer support to other small businesses even though I am one, to figuring out a plan to create income for my own family. It was a lot to try and tackle in a very short amount of time. 

Her thoughts on The GOOD WORK Society
"I'm still taking it all in. The past two weeks have been a whirlwind of "crisis" management in the world of weddings. As I watched the event industry crumple around me I had this new collection of great people emerge from what seemed like nowhere. I'm excited to take in more as the dust settles. From what I have been able to participate in, and learn about, I think it's a wonderful community, especially now."